Just a printed piece addressed to “Resident” or something similar. For EDDM® there isn’t a list – there are no names or addresses. Oftentimes these are either compiled or house lists (acquired through email sign-ups, customer lists, or other data collection), or even rented lists purchased through list brokers. A: Regular direct mail relies on actual mailing lists, with names and addresses of individuals.Q: What is the difference between bulk mail and EDDM®?.If you don’t see an answer to your question in our list of common questions about EDDM®, feel free to reach out and let us walk you through the process! There are a lot of details surrounding EDDM® bulk mail options. Let’s take a look at some EDDM® FAQs to help you decide if Every Door Direct Mail® is right for your business. We’ll also help you choose the right postal options to deliver your mail pieces. Once you’ve signed up with a professional service like ProList, creating the perfect mailer is in the bag! We’ll help you pinpoint messaging, design, and other key components to help your mailers bring you the best ROI. EDDM® FAQs – Every Door Direct Mail® Frequently Asked QuestionsĪs a business or organization, you have a lot of options when it comes to direct mail marketing. ProList has put together several EDDM® frequently asked questions to help you make the very best direct mail decisions that align with your cohesive marketing strategies. So, in some situations, it is better to construct a targeted mail campaign using additional selection criteria like household income or length of time at the address. It’s pretty much an “all or none” approach to messaging and mailing based simply on location. ![]() The downside of EDDM® is that it doesn’t allow for any further targeting within these areas. By catering to individual zip codes and carrier routes, this allows an organization to market itself very directly to the addresses around it, for example, individuals close to your pizza restaurant or lawn care business. The biggest benefit of using Every Door Direct Mail® is that it gives marketers the opportunity to utilize reduced postage rates, with access to entire postal routes designed to target select geographic areas with relevant messaging. Selecting routes, calculating postage, understanding size requirements, and finding a printer who is also skilled in EDDM® prep are just a few! To help sort everything out, we’ve put together a simple list of common EDDM® FAQs to help you and your organization navigate the details of this program. The various requirements for businesses and non-profit organizations to use Every Door Direct Mail® EDDM® can seem overwhelming at first.
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